People buy from people they trust. Developing the confidence to sell yourself and your service is crucial yet this is often left out of training.

Did you know habits take 66 days to form?

According to research by Lally, P . et al, 2020, it can take 66 days or longer to form a new habit.

Salespeople can often find themselves developing habits that may not serve them and this impacts on sales performance, such as not doing enough lead generation because they don’t want to hear people saying no.

So if you are in habits that are being influenced by limiting beliefs, you could find yourself stuck and experiencing resistance when you try to change.

What do you prefer, weeks or months?

By rewiring neural pathways faster at a subconscious level, forming new and powerful habits takes weeks rather than months.

I focus on the root cause of the behaviour and start there. I believe that mindset work should come before training & coaching so that the individual is open-minded to take on board the concepts and apply them.

If you could feel happier, less stressed, and create resilience to stress, would that empower you to achieve better results?


Lally, P., van Jaarsveld, C.H.M., Potts, H.W.W. and Wardle, J. (2010), How are habits formed: Modelling habit formation in the real world. Eur. J. Soc. Psychol., 40: 998-1009.

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My 8 Week 1:1 Programme – Sales Confidence Mastery

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